Field notes
Field notes from the founder of OpenCorp
Essays on programmatic SEO, Reddit research, and what it actually takes to find users before they show up on your landing page.
Published 2026-09-12
Cold email deliverability benchmark — what 39 percentage points of inbox placement actually buys you
The 17-tool seed-test results from Q2 2026, the four layers every cold email tool stacks on, and the cheapest stack that hits 85%+ inbox placement under $150/month. Real numbers, dated sources, no vendor affiliate links.
Published 2026-09-01
What is programmatic SEO? A founder's guide to ranking thousands of pages
Programmatic SEO is the practice of generating hundreds of pages from a template plus structured data. Here's the definition, three failure modes, and a working stack for indie hackers.
Published 2026-09-01
What is social listening? A founder's guide to monitoring the conversations that matter
Social listening is monitoring what people say about your problem space across Reddit, X, LinkedIn, and forums. Here's how it differs from social monitoring, the five platforms that matter for indie founders, and the cheapest stack that works.
Published 2026-09-01
How to find leads on Reddit without spamming the community
Reddit lead generation works when you surface problem threads before they mention your brand. Here are the five query patterns that consistently surface real intent, the cheapest tools that automate it, and the reply workflow that doesn't get you banned.